LAUNCHING & RUNNING AN ELECTION CAMPAIGN
Candidates ‘First Stop’
This course is for local election candidates who are just starting in politics. You will receive a ‘soup to nuts’ overview of the many steps involved in beginning and running a campaign for office. Topics highlighted include building a campaign team, deciding on your key messages to appeal to voters, getting signatures for nominating petitions, finding endorsements, raising campaign funds, and developing a campaign plan.
Nominating Petitions (Do’s and Don’ts)
Before you can get elected, you need to have your name placed on the ballot for the primary election. This course provides the details you will need, including the rules for circulators, getting the required number of valid signatures, completing the candidate section, and filing the petitions with any required documentation.
You need to provide voters with reasons to vote for you. What are your three (or more) winning arguments – things you will do in office to make it better, and hopefully improve lives of your voters? And how will you take those and turn them into a stump or elevator speech that you can pull out and talk about easily at any time? You also need to get your message out – learn all about these topics in this course.
If you intend to run a serious winning campaign, you will need to raise funds for expenses such as printing and mailing campaign literature, lawn signs, website and advertising. Learn the rules about forming a campaign committee and reporting campaign donations and expenses.
LOCAL ZONE OPERATIONS
Zone Organization (meetings, bylaws, getting volunteers, communications)
This course provides an overview of best practices for Chester County Democratic Committee zone operations.
Successful political committees inform and motivate their supporters regularly through Facebook, Instagram, Twitter, and other social media platforms. This course provides guidance for setting up and managing these accounts, building followers, finding and posting relevant content, setting engagement policies, responding to unwanted comments, running ads, and making these platforms effective for your zone organization.
Committeepersons and authorized supporters and volunteerswill learn how to access VoteBuilder, run searches, build voter lists for printing and canvassing, cut turf for canvassing, and building basic pivot tables.
CCDC Academy Training Methods
The method of training delivery will be detailed within the specific course syllabus and CCDC Training Course Catalog, and currently include face-to-face (if appropriate), real-time virtual training, or self-paced training (video-based or using a training guide, without an instructor.)
Face-to-face (in person) training – this is typically needed when hands-on instructor support is needed, such as for a highly interactive workshop where the instructor needs to ensure understanding and see what the attendees are doing with immediate feedback. A room must be pre-arranged and reserved that either has the equipment (projection, connected devices, etc.) needed or it can be provided and easily connected.
Virtual training – with the rapid availability of virtual sites and rooms, and for location /travel convenience, this may be the preferred training method. Course syllabuses must describe the required connectivity and device needed; for example, a smart phone in most cases will not provide easy readability of training materials. Courseware and materials using this method should ensure that fonts and presentation slides are readable on smaller screens rather than a large in-class projection screen. Depending on the expected or required interaction, this may also suggest a class size limit be specified.
Self-administered training – some courses with basic and easily learned concepts not requiring immediate feedback on understanding may be developed and produced either using video or basic reading materials. Regardless, there should be basic self-testing provided at the end of self-paced training to ensure understanding of the required learning concepts, and course evaluations should still be required. This material may need to have secure, limited access. When requested, the student would be authorized access and receive a secure link to the course materials.